Enterprise SEO Audit

A technical audit is critical because it is a look at the foundation of your website. Just like building a house, are you building on sand or concrete? It looks at how your domain, hosting and website platform all come together technically to form the basis on which everyone experiences your website. These pillars are key. The user experience of a website makes a significant difference when it comes to SEO. Is your website mobile friendly? Is the SSL correctly installed? Are there missing pages or re-direct issues? These just scratch the surface of technical based questions that are important.

This analysis is all about making sure everything is properly optimised. Great content is essential, but it still needs to be structured and optimised the right way to be effective for both visitors and search engines. This means the keyword being in the title, in the meta description, in the first few sentences, and in the last sentence. In addition to this, the URL needs to be clean and optimised, and the photos must have alt tags.

First, your content should be original, written at a native level of proficiency, and be helpful & informative. Next, the page should be targeting a specific keyword and there should be enough substance to the page to engage the visitor to read it not leave immediately.

Linking is an important factor with SEO. There are internal, external and back links. Internal linking is one of the most overlooked factor when creating a website, if you remove the menu and footer, how many links exist within the content body?

We're in the business of helping online businesses grow. Our audits come with recommendations to both fix and grow. We know how important it is to have a website that performs well, so we make sure your site gets the attention it deserves.

Let's be honest, not all keywords are created equal. Some have a lot of competition and others, not so much! We can this knowledge to our advantage by narrowing down which search terms would be better for you based on several ranking factors associated with each keyword (ease vs difficulty, etc).

Beyond keyword research is keyword analysis. This where we use tools like Google’s Webmaster Tools and Google Analytics and take a deeper. What keywords are generating most of your traffic? What keywords you were aiming for keywords but you’re just not making progress with. In order to facility this add-on we require access to your Google Analytics & Google Search Console.

Analysing your competitors is a pivotal way to benchmark your website, seeing what keywords your competitors are ranking for, who they are getting links from, and how they are beating you. It's also a great step to find gaps in keywords you could be creating content for, by checking out what your competitors are doing you can also see what they are not doing.